Moran Zer Katzenstein

Founder of the social movement 'Building an Alternative' in the lecture 'From Zero to a Hundred Thousand'.

Moran Zer Katzenstein — Founder of the social movement 'Building an Alternative' in the lecture 'From Zero to a Hundred Thousand'.

Moran Zer Katzenstein

ביוגרפיה

A senior marketing and hi-tech executive who until about two years ago worked at a variety of international companies such as Google, Coca-Cola, L'Oréal and gaming giant Playtika. Moran founded the 'Building an Alternative' movement, which counts over 100,000 activists and influences public discourse on issues such as equal opportunity and support for women leaders in various arenas, including politics and public roles. The movement is known for initiatives and campaigns that have led to substantive changes in discourse and social perception in Israel.

נושאים מרכזיים

BrandingActivismWomenManagementEntrepreneurshipStorytellingMarketing

הרצאות וסדנאות

The Personal Branding Revolution: Standing Out in a Red Ocean
A lecture on the personal branding revolution - how to take control of your career, create impact, and stand out in a red ocean. What's on the program? Storytelling as a work tool | How to tell your story on social networks | How managing a diverse and dynamic career path maintains interest and, no less importantly, influence.
From Idea to One Hundred Thousand
Activism? Management innovation! How a WhatsApp group grows into a movement of a hundred thousand women? An inspiring and thought-provoking management lecture, telling the story of "Bonot Alternativa" through practical tools of management innovation, creating impact, and driving significant change. Come hear how Moran Zer Katzenstein used her experience as a strategy and marketing professional to drive significant change in the world.